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E-marketing is the development of marketing plans and integrated strategies to reach marketing goals using completely dependent tools and platforms

On the Internet, of course, the appropriate plan for each platform differs according to its objectives and the type of audience on it .

Is e-marketing more important than traditional marketing ?

Although both rely on the same strategies and on studying user behavior, e-marketing has become more effective and even achieves better results .

Depending on its many features, the most important of which are :

Lower cost : E-marketing is less expensive than traditional marketing methods, and the most accurate way to control the marketing budget .

Diversity of platforms : The great diversity and different types of online marketing have given us a greater opportunity to market products and services in different ways, and according to availability

Categories used on the platform .

Opportunity to repeat marketing messages : One of the very successful strategies, especially when looking for a way to market a website, is to repeat the marketing message in more than one form with the aim of selling or raising awareness .

Precise targeting : One of the biggest advantages of digital marketing is the ability to accurately identify the target group according to age, gender, and interests. You must contact an electronic marketing company that will help you.

on targeting

minutes while creating an advertising campaign, as this will save you a lot of money .

Ease of measuring performance indicators : E-marketing allows the ability to accurately measure performance indicators and return on investment, thus improving plans and strategies, and realizing mistakes 

and corrected .

What are the areas of specialization in e-marketing ?

Before you know what the means of e-marketing are, you must know the areas of specialization in e-marketing, despite the diverse and multiple disciplines

However, they are intertwined and linked to each other .

If you intend to specialize in one field, you must have sufficient knowledge of other fields, and here are the most prominent specializations :

E-marketing specialist : He is responsible for all plans and strategies and creates and develops them with the specialized team, in addition to creating paid advertising campaigns .

Social media specialist : This specialty includes publishing and promoting different types of content on various social media platforms.

Content writer : He is the person who plans and creates the content that will be designed and published, whether the content is audio, read or video .

Specializing in Search Engine Optimization (SEO) .